F1 nearly irrelevant

THen niche

THen America interest

Then AMERICA TAKEOVER

And why this is a great thing — for the sport’s future

From frat houses to Hollywood, from Detroit to Silicon Valley, the American assault on Formula 1, Europe’s coolest, techiest sport, was rapid and overwhelming.

There is only one path to return to European nobility, and that runs through America.

And Formula 1.

The glamour, the money, the culture, the technology, the relentless quest to improve. And the glorious history.

It was always thus, but hidden. Briefly overwhelmed, nearly bankrupt, bordering on irrelevant. No more. Those days are gone, and this book explains how it happened, why it happened, and the all the ways the America takeover of Formula 1 is such a positive force. For the sport, and for our shared heritage.